I didn't really take this as much as a movie promotion, but simply a promotion of the show itself. Aqua teen is pretty big now even before the movie was being produced, so promotion of it on any kind of level seemed almost inevitable.
I personally think this is too funny to take seriously. I mean yes it was a dumb thing to do, sneaking around putting bright weird devices on random locations to promote a cartoon show. But then again, Adult Swim is right up weird alley.
People make costumes, models, statues, and all kinds of weird crap to promote ATHF. This was obviously a much more advanced and public means of promotion, but I think it was just more like fandom power then advertising bout the movie.
But that's just me.
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