Lynnie
02-15-2008, 07:20 PM
Ok, I'm still tiffed at myself for posting year-old news about Hallmark, so I'm trying to be careful this time. But this time the date is correct. I'm sure of it. :oops:
I don't even want to make anyone take my word for it, so I'll let the article speak for itself-
Cartoon Network Enterprises (CNE), the brand management and highly active licensing arm of the greater Cartoon Network entertainment group, continues to build merchandizing relationships for its top properties. Cartoon Network's hottest original animated television series -- Craig McCracken's inventive Foster's Home for Imaginary Fiends and the Man of Action born Ben 10 -- will continue to generate interest by making new inroads in apparel. Many products will be an extension or an expansion of an existing or similar line of merchandise.
On the Foster's front, Cartoon Network Enterprises has licensed the rights for the animated program to four new partners, looking to help imbue a variety of products with the cartoon's memorable humor and style. CNE has signed deals with Horizon Imports (hosiery), the Design International Group (stationary), Freeze (t-shirts) and Boston America (personal care); each of which the marketing and merchandising division has high hopes for.
Horizon Imports, according to Cartoon Network Enterprises, has signed a multi-year agreement to create a complete line of Foster's Home for Imaginary Friends-branded hosiery; which will include everything from socks to leg and arm warmers.
Also, Freeze will design a line of junior's and tweens t-shirts for mid-tier and mass retailers. Freeze, a privately held fashion company, is a full-service apparel company that sells, manufactures and distributes licensed, non-licensed and private label sportswear to retail customers nationwide.
"Since its launch, Foster's apparel and accessories have resonated with juniors and tweens because of the funny and relatable characters and visually-distinctive style featured in the show," Christina Miller, Vice President of Consumer Products for CNE, stated. "With the high-quality partners we've selected, we're looking forward to expanding the product offering and deepening the connections fans have with the brand, making Foster's everybody's best friend forever."
Design International Group (D.I.G.), a 2003-founded company that designs, produces and distributes stationery, school accessories and craft items for school age children will manufacture stationary items. There are currently plans on the table for D.I.G. to debut notebooks, pens and more. Boston America, who provides the specialty market with licensed tinned candies, cosmetics and other accessories, has signed on to create lip balms and tinned mints featuring Bloo, Cheese and their friends. All deals are designated for distribution in the U.S. market.
"...Featuring Bloo, Cheese and their friends." I sure hope so. I hope some of the human characters get to mingle with the imaginaries, too. :frankiesmile:
Checking the sights for these new companies, we should expect to see stuff at Target, Wal*Mart, K Mart, Limited Too, Wallgreens, Sears, Dollar General, Kroger owned supermarkets, Office Max, Borders Books, and many others. Of course, expect it to be a few months, if not longer, before we actually start seeing stuff appearing. But still exciting news, yes? :yeah:
Sourse- Animation Insider (http://www.animationinsider.net/article.php?articleID=1627)
I don't even want to make anyone take my word for it, so I'll let the article speak for itself-
Cartoon Network Enterprises (CNE), the brand management and highly active licensing arm of the greater Cartoon Network entertainment group, continues to build merchandizing relationships for its top properties. Cartoon Network's hottest original animated television series -- Craig McCracken's inventive Foster's Home for Imaginary Fiends and the Man of Action born Ben 10 -- will continue to generate interest by making new inroads in apparel. Many products will be an extension or an expansion of an existing or similar line of merchandise.
On the Foster's front, Cartoon Network Enterprises has licensed the rights for the animated program to four new partners, looking to help imbue a variety of products with the cartoon's memorable humor and style. CNE has signed deals with Horizon Imports (hosiery), the Design International Group (stationary), Freeze (t-shirts) and Boston America (personal care); each of which the marketing and merchandising division has high hopes for.
Horizon Imports, according to Cartoon Network Enterprises, has signed a multi-year agreement to create a complete line of Foster's Home for Imaginary Friends-branded hosiery; which will include everything from socks to leg and arm warmers.
Also, Freeze will design a line of junior's and tweens t-shirts for mid-tier and mass retailers. Freeze, a privately held fashion company, is a full-service apparel company that sells, manufactures and distributes licensed, non-licensed and private label sportswear to retail customers nationwide.
"Since its launch, Foster's apparel and accessories have resonated with juniors and tweens because of the funny and relatable characters and visually-distinctive style featured in the show," Christina Miller, Vice President of Consumer Products for CNE, stated. "With the high-quality partners we've selected, we're looking forward to expanding the product offering and deepening the connections fans have with the brand, making Foster's everybody's best friend forever."
Design International Group (D.I.G.), a 2003-founded company that designs, produces and distributes stationery, school accessories and craft items for school age children will manufacture stationary items. There are currently plans on the table for D.I.G. to debut notebooks, pens and more. Boston America, who provides the specialty market with licensed tinned candies, cosmetics and other accessories, has signed on to create lip balms and tinned mints featuring Bloo, Cheese and their friends. All deals are designated for distribution in the U.S. market.
"...Featuring Bloo, Cheese and their friends." I sure hope so. I hope some of the human characters get to mingle with the imaginaries, too. :frankiesmile:
Checking the sights for these new companies, we should expect to see stuff at Target, Wal*Mart, K Mart, Limited Too, Wallgreens, Sears, Dollar General, Kroger owned supermarkets, Office Max, Borders Books, and many others. Of course, expect it to be a few months, if not longer, before we actually start seeing stuff appearing. But still exciting news, yes? :yeah:
Sourse- Animation Insider (http://www.animationinsider.net/article.php?articleID=1627)